Our team crafts and executes comprehensive social media and digital marketing campaigns for a wide array of brands within the Utz portfolio—from heritage classics like Utz to bold innovators like Zapp's. Starting with social, we build brand with daily social posts, community management and proactive commenting. We ensure each brand maintains its unique voice for differentiation, while maximizing reach by finding new audiences through platform and algorithm optimization.
Utz’s brand is built on heritage, family values, and reliable classic American snacks. Emphasizing craft, technique, and ingredients, we created the “Chief Crunch and Flavor Officer” to communicate this message.
Originating in New Orleans, Zapp's celebrates Cajun and Creole flavors with bold snacks like Spicy Cajun Crawtators. Known as "Daringly Different," its quirky spirit and the accidental Voodoo™ chip deliver an unforgettable, unexpected snack experience.
