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Olympic Twitter Winners

The 2012 London Olympics are officially over, the medal count tallied and athletes are returning home. While the U.S. topped the charts in overall and  gold medals, and the U.K. scored more golds than ever before, the real story was how prominent a role social media played. In it’s nightly broadcast, NBC even had a…

The Second Screen is Now the First Screen

We’re getting deeper into the London 2012 Olympics and the interesting thing is how much social media is impacting mainstream coverage. Much of the exciting action is actually taking place away from the field, track, court, or pool. It is happening on Twitter. From athletes being banned for controversial tweets to journalists being banned for criticizing…

(Un)Olympic Spirit

This is the response from Vivian Schiller, Chief Digital Officer for NBC to #NBCFail, a Twitter topic started by frustrated viewers of tape delayed Olympic events. It’s 2012 and we are living in a world where consumers expect and demand live coverage of any newsworthy event. Everything from presidential speeches to awards shows to major…

Using Social to Measure TV

It used to be that TV had its own set of traditional metrics, like CPMs and ratings. That was all fine until second screening came around and really raised the bar in terms of what TV viewing engagement really meant. While someone could turn on a TV and leave the room or skip all the…

Happiest Places in NYC

Do you know what places make you happy? A couple of data scientists have considered geolocation data and sentiment analysis to see what parts of New York City generate the happiest tweets. While this is a cursory attempt that isn’t statistically significant or survived peer review, the idea itself is enough to put a smile…

The State of Twitter

With the introduction of Google+ and its asymmetric follow philosophy, some think Twitter may suffer some loss of users. The ability to follow anyone and have public/circle-based posts with threaded conversations makes the interactions more compelling without the Twitter’s 140 character restrictions. My view is Google+ is best at content sharing, while Twitter still rules…

Visualizing Social

It’s early days for social analytics, but ever since the term “viral” was coined, there have been many attempts to determine how and why content gets rapidly disseminated across the social sphere. While there probably isn’t a single formula that works for all, understanding social amplification is a bit of art and science. The NY…

Dropping the D

Digital photography Digital music Digital marketing Enough already! When are we going to just drop the “Digital” and call them what they really are? It’s easy to think this is a minor point, but qualifying something as “digital” is old-school, traditional thinking. No wonder companies have such a hard time becoming digital. This is not…

Juggling Priorities: Email > Twitter > Facebook > Breakfast > RSS

As information sources become more and more numerous, it’s becoming more and more challenging staying on top of things. When I was a kid, my dad would grab the morning paper and he’d read the headlines while I grabbed the sports section for the box scores. And that’s all I had to do before heading…

Ask Not What Twitter Can Do For You, Ask What You Can Do For Twitter

Since the outset, there has been furious debate as to whether Twitter can become a sustainable business. How could a company run for over 2 years without any revenue or a sustainable business model? It defied the business strategist side of me, especially when they they turned down a $500MM offer from Facebook. There was…