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Words to Live By: Strategic Planning

“We have a strategic plan. It’s called doing things.” – Herb Kelleher, Founder of Southwest Airlines

The Real Cost of Social Media

I am so glad the folks at Focus.com have aggregated some data and shed some light on the reality of social media marketing. While the benefits of social amplification can help catalyze your brand’s intentions, it’s hardly a build-it-and-they-will-come approach. The best social efforts include, well, effort — in often overlooked roles of strategy and…

Democratizing Innovation

Whenever you hear or read about innovation, it usually refers to some technical development that results in a product that is usually cheaper, faster or better than the incumbent. Disruptive innovation occurs when something much cheaper and usually initially lower quality, comes into the low end of the market as an alternative to more capable,…

Open Your Business Model

How valuable is an open business model, with an open API and an entrepreneurial mindset? Take a look at this Twitterverse graphic by Brian Solis. There are hundreds of companies that have built startups around Twitter, in 19 different categories spanning mobile applications to social CRM to search to geolocation. Suffice it to say, there…

The Netflix Trojan Horse

It’s no secret that Netflix is moving up the value chain. Seeing the need to evolve away from a DVD-mail based business model, they’ve become the Apple of the streaming movie business, accounting for 20% of web traffic during prime time hours. They have quickly become the standard platform — and strong selling point –…

Social Media for Social Change

(Image: Fighting at the Hotel de Ville, 28th July 1830, 1833 (oil on canvas), Schnetz, Jean Victor) It’s mid-term election season in the U.S. and there’s been a lot of talk lately about whether or not social media can lead to offline social change. Malcolm Gladwell began when he stirred things up claiming online connections…

Google Invades the Living Room

Years ago, futurists proclaimed that TV and internet would converge and that we’d be surfing the web from our living rooms, relegating our PC’s and laptops for productive work. It became pretty clear that TV is a “leaning back” experience – where one soaks up passively – whereas browsing the web is more of a…

Location, location, location

One of the biggest trends I’ve seen is the atomization of web sites, where pieces of the site can be compartmentalized and experienced away from the site, be it on social networks, widgets or mobile. The “build it and they will come” mentality is shifting towards a “build it where they are” philosophy. Much like…

Publish or Perish

There’s no shortage of discussion on how to save the publishing industry, in particular, newspapers and magazines. The Atlantic Monthly’s piece goes in-depth into what Google might do — for better or for worse. But a lot of talk has been about Apple and the iPad. Will this “magical and revolutionary” device be manna from…

For Toyota, Too Little, Too Late?

After decades of hard work setting the bar for the industry for quality and reliability, Toyota’s recent recall woes with a number of its models have left its revered reputation in tatters. Managing 10 million recalled cars is a costly issue no doubt, and for some corporate cultures, one of the last things you’d ever…