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Onward and Upward

It’s interesting to see how agencies and corporations alike are rushing to pre-fix everything with the word “social.” It’s like the initial dotcom gold rush, where everyone rushed to make online enabled versions of existing businesses. When the dust settles down, we’ll start to see where the real value creators are. Once the industry becomes…

Is 150 Still the Magic Number?

One of the great things about the social network craze has been the number of raw new connections one can make through seemingly ethereal means. Between all of the requisite networks, I’ve somehow managed to create hundreds of connections to people whom I’ve worked with, met informally and shared something in common. Yet, over the…

Syndicating Experiences

There’s nothing new about syndication. It’s been around for decades, notably in newsmedia and TV. Then the web came around and RSS made it really easy to syndicate just about any piece of content you could think of. But what about syndicating experiences? Is that something that can be done? Yesterday, Facebook announced that it…

Share with Care

A recent post on Mashable got me wondering about the effect of diluting proprietary intellectual property when it’s shared through social networks, Twitter and the like. It used to be that quality of original thought determined whether or not you were making a valuable contribution, particularly in academia. This was valued above all else –…

Social App Overload

Seems like there’s no shortage of social sites, apps and tools these days. It’s only the middle of the week and I just got hooked onto Yammer, a relatively new private Twitter-like network for your company. We’ll have to see if I can get us to a tipping point of users and take advantage of…

Dropping the D

Digital photography Digital music Digital marketing Enough already! When are we going to just drop the “Digital” and call them what they really are? It’s easy to think this is a minor point, but qualifying something as “digital” is old-school, traditional thinking. No wonder companies have such a hard time becoming digital. This is not…

Ask Not What Twitter Can Do For You, Ask What You Can Do For Twitter

Since the outset, there has been furious debate as to whether Twitter can become a sustainable business. How could a company run for over 2 years without any revenue or a sustainable business model? It defied the business strategist side of me, especially when they they turned down a $500MM offer from Facebook. There was…

Facebook Politics

When the topic of social media comes up, Facebook is often one of the top networks that comes up. And with good reason. With over 175 million users, it would rank 6th globally (between Brazil and Pakistan) if it were its own country. As the network has grown exponentially over the past couple of years,…

The State of Social Media and Business

We’ve all been there. Sitting in a meeting or on a conference call listening to a self-proclaimed social media expert talk endlessly about how brands are all networked to consumers. We’re presented with nice slides with various geometric shapes with sparse text. Highly conceptual, they help set the stage for relative newcomers to understand the…

Students writing the curriculum

A while ago, I said that there are no such thing as social media experts. We are all students writing the curriculum for other students. This might be an exaggeration, but it’s pretty clear that this is a new world and the rules are being frequently written and re-written. Just as the initial dotcom explosion…