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The Real Cost of Social Media

I am so glad the folks at Focus.com have aggregated some data and shed some light on the reality of social media marketing. While the benefits of social amplification can help catalyze your brand’s intentions, it’s hardly a build-it-and-they-will-come approach. The best social efforts include, well, effort — in often overlooked roles of strategy and…

Infographic: The Current State of Social Networks

Once called a passing fad, social networks are now mainstream. We’ve now gone through multiple generations of networks. As one fades or loses its cool, another rises to take its place. I predict this trend to continue so long as entrepreneurs and start-ups keep finding new and better ways to tap into our insatiable need…

Google’s Social Imperative

It feels like just a few years ago that Google held an an unassailable competitive advantage with its AdSense system. It is unquestionably the most successful online advertising system and has enabled Google to reap tremendous value. Coupled with its proprietary PageRank system, the two components were and still are the core of Google’s business…

Feature Quality vs. Feature Quantity

It used to be that a product’s success depended upon how well it differentiated itself on the basis of what it was able to do. In the world of software, that generally meant the more features something had, the better off it was deemed. For the hundreds of features Microsoft Office has, it turns out…

Future thinking: SoLoMo

I always look forward to Mary Meeker‘s analysis and insights ever since she began covering internet companies over 10 years ago at Morgan Stanley. Each year, she publishes a presentation on digital trends. She continues her broad industry analysis as a partner at Kleiner Perkins Caulfield Byers and her recent report on mobile trends echoes…

Future of Real-Time

PSFK does a great job stimulating the imagination with possibilities. Their newest report, the Future of Real-Time brings together trends from social, mobile, community, visualizations and more. What sets their reports apart is the lateral thinking that tease out novel business opportunities that on the surface seem common sensical, yet are usually hidden from everyday…

The Facebook Obsession

Without a doubt, Facebook has become one of the most significant global phenomena in our lifetime. CNBC recently spotlighted them in a documentary that demonstrated just how far the social network has grown in size, popularity and ubiquity. Not only has it been used to connect adopted children with their birth parents, it is used…

The Unstoppable Facebook Force

Facebook is now valued at $50 billion after $450M Goldman Sachs investment. How much bigger can the world’s largest social network get? Considering it has 500M users and there are 6.5 billion people on earth, I bet they believe there’s lots of opportunity for growth. Talk about maximizing the value of the network effect.

Social Media for Social Change

(Image: Fighting at the Hotel de Ville, 28th July 1830, 1833 (oil on canvas), Schnetz, Jean Victor) It’s mid-term election season in the U.S. and there’s been a lot of talk lately about whether or not social media can lead to offline social change. Malcolm Gladwell began when he stirred things up claiming online connections…

For Toyota, Too Little, Too Late?

After decades of hard work setting the bar for the industry for quality and reliability, Toyota’s recent recall woes with a number of its models have left its revered reputation in tatters. Managing 10 million recalled cars is a costly issue no doubt, and for some corporate cultures, one of the last things you’d ever…