Loading

Social Media is Like a Bar of Wet Soap

Social media is like a bar of wet soap. The harder you squeeze, the less control you have. The London 2012 Olympic committee have outlined what people will be able to access and publish through social networks during the Games. That’s all fine, but enforcing it is a fool’s errand.    

Social Media Law: Can Employers Ask For Your Facebook Password?

A disturbing new trend is emerging amongst employers asking job applicants for their Facebook logins and passwords. Presumably, they are doing this under the guise of background checks and think there’s nothing wrong with that. In this economy, I’m sure many applicants are reluctantly doing so thinking they won’t get the job if they don’t….

Staggering Social Growth

Sometimes you just need to sit back and let the admire the staggering numbers. Social is such a pervasive part of our digital lives, it won’t be long before it becomes embedded into every aspect of our lives.

Beyond Breaking the Ice

It’s the new year and everyone is making resolutions. One thing I’d like marketers to do is focus on moving past breaking the ice. Huh? What’s that? Every now and again, clients ask what the value of a Facebook Like, Foursquare check-in, or Twitter follower is. Digital strategists (myself included) have tried to quantify these…

Book Review: Grouped by Paul Adams

I had the pleasure of meeting Paul Adams at a marketing conference earlier this year, where he gave a stirring lecture on the social web. Within a few minutes, the crowd was mesmerized and his talk was the highlight of the day. He delivered a clear message that there was promise for marketers in social,…

VideoInfographic: The World of Social Media

As we wrap up the year, social media continues its upward trajectory. Facebook now has over 800 million users, Twitter over 200 million. But beyond the numbers, the amount of energy and activity in social is all but impossible to ignore. Compounding the growth is the rapid rise of smartphone adoption, a trend that doesn’t…

Making Music Mobile

One of the smartest things about web services are the APIs, which let you take data or content from one service and wrap it up in experience from another service. Mashing services together often results in the whole being significantly greater than the sum of the parts. Take for instance, Instagr.am, which combines cool photo…

The State of Twitter

With the introduction of Google+ and its asymmetric follow philosophy, some think Twitter may suffer some loss of users. The ability to follow anyone and have public/circle-based posts with threaded conversations makes the interactions more compelling without the Twitter’s 140 character restrictions. My view is Google+ is best at content sharing, while Twitter still rules…

60 Seconds in Social Media

Ever wonder how much activity goes on in social networks? Here’s a handy graphic that tells a very compelling story. In just 60 seconds: 20,000+ new posts are created on Tumblr 13,000+ hours of music are streamed on Pandora 600+ new videos are uploaded on YouTube 370,000+ minutes of voice calls take place on Skype…

Digital Life: Today & Tomorrow

Presenting facts and figures at conferences is often dull and dry and wrapped in a manually driven, narrated presentation. Here’s a lovely animated infographic charting how our digital lives have expanded across the globe. Neo Labels does a fantastic job humanizing and contextualizing rapid growth of the connected home, mobile and social in this short…