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Olympic Twitter Winners

The 2012 London Olympics are officially over, the medal count tallied and athletes are returning home. While the U.S. topped the charts in overall and ¬†gold medals, and the U.K. scored more golds than ever before, the real story was how prominent a role social media played. In it’s nightly broadcast, NBC even had a…

Using Social to Measure TV

It used to be that TV had its own set of traditional metrics, like CPMs and ratings. That was all fine until second screening came around and really raised the bar in terms of what TV viewing engagement really meant. While someone could turn on a TV and leave the room or skip all the…