Loading

Using Social to Measure TV

It used to be that TV had its own set of traditional metrics, like CPMs and ratings. That was all fine until second screening came around and really raised the bar in terms of what TV viewing engagement really meant. While someone could turn on a TV and leave the room or skip all the…

Visualizing Social

It’s early days for social analytics, but ever since the term “viral” was coined, there have been many attempts to determine how and why content gets rapidly disseminated across the social sphere. While there probably isn’t a single formula that works for all, understanding social amplification is a bit of art and science. The NY…