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Pay to Play

When social media became mainstream, it was because it was based around a simple tenet — that it was about establishing trusted relationships between people. People’s personal networks were based around friends, people you knew and their friends. Trust between peers was the bridge that powered sharing. For years, Facebook grew on the basis that…

Pay to Play

When social media became mainstream, it was because it was based around a simple tenet — that it was about establishing trusted relationships between people. People’s personal networks were based around friends, people you knew and their friends. Trust between peers was the bridge that powered sharing. For years, Facebook grew on the basis that…

People not Politics

The world is generating data quicker than it can consume it. The world is generating far more data at a pace much higher than ever before. This is all great, except that data is meaningless without context. I’m a big fan of using data visualization to derive new insights. And when the insights can be…

Facebook’s Moment of Truth

This Thursday, Facebook will announce its first quarterly earnings report since going public back in May. It is critical because its stock price hovers 20% below its IPO price and investors are not yet convinced that big brands are investing in the platform as much as they used to. Moreover, Facebook hasn’t yet to solve…

Facebook Voter Registration

Here’s another smart use of leveraging the scale of Facebook for social good. A few months ago, we saw the launch of their organ donor status application and now, the State of Washington is teaming up with Facebook to help increase voter registration, through its Facebook Voter Registration program. The more barriers we remove to…

Growth vs. Value

“You’ve got to be careful not to confuse growth with value.” The recent growth of startups like Viddy and Socialcam are nothing short of astounding. The recent hockey stick growth both of these companies have received is noteworthy for a couple of reasons. FIrst, what happened that triggered the huge spike in growth and second,…

Facebook Organ Donor Status

The scale of Facebook enables so many potentially good things for humanity. Their Organ Donor Status lets users easily sign up with their appropriate registry and indicate it to their friends. It’s a smart way to get the word out and make a difference. The New York Times has a nice write-up on the idea.

Museum of Me

For a while, you’ve been able to make a physical book from your Facebook content. Now, see it in cinematic form. Intel partnered up with Japanese agency Projector to turn your Facebook profile into a short film in a microsite called Museum of Me. It pulls photos, status updates, video and comments to generate a…

Google’s Social Imperative

It feels like just a few years ago that Google held an an unassailable competitive advantage with its AdSense system. It is unquestionably the most successful online advertising system and has enabled Google to reap tremendous value. Coupled with its proprietary PageRank system, the two components were and still are the core of Google’s business…

Infographic: Got 20 minutes?

On a good day, I take about 20 minutes to get ready for work each morning. Design student Alex Trimpe helps visualize what can happen on Facebook during those 20 minutes. 1M links shared 1.3M photos tagged 1.4M event invitations sent 1.8M status updates 1.8M wall posts 2.7M messages sent 10.2M comments made I have…