L’Oreal Paris

Client: L’Oreal Paris
Project: L’Oreal Paris Live

Assignment: Social Marketing

To bring the glamor of the Golden Globes red carpet to fans, L’Oreal Paris partnered with us to bring shoppable celebrity hair and makeup looks in real time. With the help of eight social influencers and five models, including @ManRepeller, @NaomiNailsNYC, @HelloKaty, @LoveMelisaMichelle, @EvelinaBerry, @RomainLaurent, @SamCannon, we went step for step with dozens of celebrities, broke down how they achieved their looks, and recreated them in real time during the show. Our team used a 360 degree camera to shoot videos of model recreations, and then published GIFs to the L’Oreal Paris’ Tumblr page, and also promoted them on Twitter and Facebook. Alongside each post was a link to www.lorealparisusa.com to purchase product directly. AdWeek covered it here.

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