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Victoria’s Secret

Client: Victoria’s Secret Project: VictoriasSecret.com redesign Assignment: E-Commerce Strategy For years, Victoria’s Secret was known for its beautifully produced print catalogs. But in the connected age, finding a way to move from catalogs to commerce sites proved a challenge. Not only did they need to embrace new ways of merchandising their products, they needed to…

Nike

Client: Nike Project: Nike+ FuelBand launch Assignment: Social Marketing Entering the activity tracker market is a daunting task, even for sports giant Nike. After years of development, they approached us to help bring their idea to life and build the connections to their audience. This meant rethinking how and when to communicate with them through…

Starbucks

Client: Starbucks Project: StarbucksStore.com redesign Assignment: E-Commerce Strategy How does Starbucks grow when it has nearly 25,000 stores around the world? The answer was building an e-commerce presence that matched the experience of its retail stores. We helped them redefine what an online coffee purchasing experience could be, utilizing new ways to help consumers determine…

Citigroup

  Client: Citibank Smith Barney Project: Citi myFi Assignment: Digital Strategy, Product Development In an increasingly competitive banking market, it became important for Citibank to deliver its assets in a modern way. They saw an opportunity to reach the mass affluent market through a new digital experience that gave consumers a complete view of their…

Jordan Brand

Client: Jordan Brand Project: Breakfast Club Training Program Assignment: Brand & Digital Strategy During Michael Jordan’s prime, he knew he had to keep improving in order to stay on top. This meant finding weaknesses in his game, working on them, and turning those weaknesses into strengths. Early in his career, he was criticized for not…