Client: American Express Project: Platinum Card relaunch (consumer & business) Assignment: Brand Strategy, Product Positioning & Marketing Facing strong competition from multiple new offerings, the Amex Platinum card needed to stand out from newcomers in a meaningful way. Whereas upstart card programs have only a few years in business, Platinum has decades of experience,…

Client: Samsung Mobile Project: #TextsFromMom Assignment: Consumer Insight, Social Marketing It’s safe to say that nearly everyone has had an awkward text exchange with their parents at some point. But beyond that, we noticed consumers were posting screenshots of these conversations on Twitter, Imgur and Instagram as fun conversation starters. Partnering with a copywriter, we…

Client: Nike Project: Nike+ FuelBand launch Assignment: Social Marketing Entering the activity tracker market is a daunting task, even for sports giant Nike. After years of development, they approached us to help bring their idea to life and build the connections to their audience. This meant rethinking how and when to communicate with them through…

Client: Nike Project: Nike+ Running App Assignment: Social Marketing, Mobile Strategy To keep Nike+ runners engaged with the app, we continually sought ways to improve the experience. We had noticed runners would take photos of where they went and use them as ways to document each run, like a visual running log that they shared…

Client: Tiffany & Co. Project: Global Social Marketing Playbook Assignment: Social Strategy Iconic luxury brands often rely on distinctive photography to differentiate themselves. But when it comes to social media, brands need a more nuanced approach that factors in the prevailing behaviors and audience expectations for each platform. What works on Facebook doesn’t necessarily work…

Client: L’Oreal Paris Project: #AskHairGenius Assignment: Social Marketing, Service Design Then L’Oreal Paris asked us to launch their new Advanced Haircare product line through social media, we found a unique way to showcase the brand’s expertise. Through social listening, we learned that millions of consumers around the world were actively discussing haircare issues on Twitter….

Client: MasterCard Project: MasterCard x Northside Festival Beacons Assignment: Social Marketing, Mobile Strategy MasterCard is a notable sponsor of many events, from food festivals to sports teams and entertainment. We approached them with a new way for them to connect with their customers at these events using beacon technology. In conjunction with the Northside Festival…