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American Express

Client: American Express Project: Pay It Plan It Assignment: Product Positioning & Marketing American Express Pay It Plan It is an innovative new way to manage your finances. For consumers who want flexibility over their purchases and monthly payments. All they need to do is use there Amex card normally, and then decide whether they…

Equinox

Client: Equinox Project: The Pursuit Studio Spin Experience Assignment: Consumer Research, Digital Strategy When boutique spin studios become a phenomenon, and start taking away your members, what do you do? For Equinox, it meant resetting expectations about what an indoor cycling experience could be. Starting with the insight that members constantly need motivation and new…

Nike

Client: Nike Project: Nike+ FuelBand launch Assignment: Social Marketing Entering the activity tracker market is a daunting task, even for sports giant Nike. After years of development, they approached us to help bring their idea to life and build the connections to their audience. This meant rethinking how and when to communicate with them through…

Nike

Client: Nike Project: Nike+ Running App Assignment: Social Marketing, Mobile Strategy To keep Nike+ runners engaged with the app, we continually sought ways to improve the experience. We had noticed runners would take photos of where they went and use them as ways to document each run, like a visual running log that they shared…

MasterCard

Client: MasterCard Project: MasterCard x Northside Festival Beacons Assignment: Social Marketing, Mobile Strategy MasterCard is a notable sponsor of many events, from food festivals to sports teams and entertainment. We approached them with a new way for them to connect with their customers at these events using beacon technology. In conjunction with the Northside Festival…