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Equinox

Client: Equinox Project: The Pursuit Studio Spin Experience Assignment: Consumer Research, Digital Strategy When boutique spin studios become a phenomenon, and start taking away your members, what do you do? For Equinox, it meant resetting expectations about what an indoor cycling experience could be. Starting with the insight that members constantly need motivation and new…

Nike

Client: Nike Project: Nike+ FuelBand launch Assignment: Social Marketing Entering the activity tracker market is a daunting task, even for sports giant Nike. After years of development, they approached us to help bring their idea to life and build the connections to their audience. This meant rethinking how and when to communicate with them through…

MasterCard

Client: MasterCard Project: MasterCard x Northside Festival Beacons Assignment: Social Marketing, Mobile Strategy MasterCard is a notable sponsor of many events, from food festivals to sports teams and entertainment. We approached them with a new way for them to connect with their customers at these events using beacon technology. In conjunction with the Northside Festival…

Jordan Brand

Client: Jordan Brand Project: Breakfast Club Training Program Assignment: Brand & Digital Strategy During Michael Jordan’s prime, he knew he had to keep improving in order to stay on top. This meant finding weaknesses in his game, working on them, and turning those weaknesses into strengths. Early in his career, he was criticized for not…