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American Express

Client: American Express Project: Pay It Plan It Assignment: Product Positioning & Marketing American Express Pay It Plan It is an innovative new way to manage your finances. For consumers who want flexibility over their purchases and monthly payments. All they need to do is use there Amex card normally, and then decide whether they…

American Express

Client: American Express Project: Amex Express Checkout Assignment: Product Positioning & Marketing As e-commerce becomes more and more integrated into consumers’ digital lifestyles, they are increasingly expecting faster and more secure ways to pay online. With the proliferation of places to shop online, comes the need to create and remember more logins and passwords. This…

Victoria’s Secret

Client: Victoria’s Secret Project: VictoriasSecret.com redesign Assignment: E-Commerce Strategy For years, Victoria’s Secret was known for its beautifully produced print catalogs. But in the connected age, finding a way to move from catalogs to commerce sites proved a challenge. Not only did they need to embrace new ways of merchandising their products, they needed to…

Starbucks

Client: Starbucks Project: StarbucksStore.com redesign Assignment: E-Commerce Strategy How does Starbucks grow when it has nearly 25,000 stores around the world? The answer was building an e-commerce presence that matched the experience of its retail stores. We helped them redefine what an online coffee purchasing experience could be, utilizing new ways to help consumers determine…

Citigroup

  Client: Citibank Smith Barney Project: Citi myFi Assignment: Digital Strategy, Product Development In an increasingly competitive banking market, it became important for Citibank to deliver its assets in a modern way. They saw an opportunity to reach the mass affluent market through a new digital experience that gave consumers a complete view of their…