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Share with Care

A recent post on Mashable got me wondering about the effect of diluting proprietary intellectual property when it’s shared through social networks, Twitter and the like. It used to be that quality of original thought determined whether or not you were making a valuable contribution, particularly in academia. This was valued above all else –…

Social App Overload

Seems like there’s no shortage of social sites, apps and tools these days. It’s only the middle of the week and I just got hooked onto Yammer, a relatively new private Twitter-like network for your company. We’ll have to see if I can get us to a tipping point of users and take advantage of…

Bloggers’ Oath

A recent feature article in the New York Times featured a broad ranging interview with President Obama and got me thinking about the idea of a bloggers oath again. The writers covered many of the issues that face the U.S. from the economy, wars in Iraq and Afghanistan, energy and so forth. What struck me…

Measuring Influence

One of the things I help clients do is figure out how we are going to measure success. For some clients and projects it’s growth in traffic, for others it’s e-commerce sales. Those are relatively straightforward to report on and there’s no shortage of metrics there. But increasingly, my clients are looking for new ways…

$ponsored Conversations

Talk about a hot-button topic! Highly influential bloggers pride themselves on building a following by being truthful and objective, increasingly rare qualities in a world of “advertorials” and non-branded sites that blur the line between honest to goodness content and marketing collateral. It’s fascinating how it is so divisive. As the social world gains momentum,…

Ask Not What Twitter Can Do For You, Ask What You Can Do For Twitter

Since the outset, there has been furious debate as to whether Twitter can become a sustainable business. How could a company run for over 2 years without any revenue or a sustainable business model? It defied the business strategist side of me, especially when they they turned down a $500MM offer from Facebook. There was…

Facebook Politics

When the topic of social media comes up, Facebook is often one of the top networks that comes up. And with good reason. With over 175 million users, it would rank 6th globally (between Brazil and Pakistan) if it were its own country. As the network has grown exponentially over the past couple of years,…

The State of Social Media and Business

We’ve all been there. Sitting in a meeting or on a conference call listening to a self-proclaimed social media expert talk endlessly about how brands are all networked to consumers. We’re presented with nice slides with various geometric shapes with sparse text. Highly conceptual, they help set the stage for relative newcomers to understand the…

Students writing the curriculum

A while ago, I said that there are no such thing as social media experts. We are all students writing the curriculum for other students. This might be an exaggeration, but it’s pretty clear that this is a new world and the rules are being frequently written and re-written. Just as the initial dotcom explosion…