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The Second Screen is Now the First Screen

We’re getting deeper into the London 2012 Olympics and the interesting thing is how much social media is impacting mainstream coverage. Much of the exciting action is actually taking place away from the field, track, court, or pool. It is happening on Twitter. From athletes being banned for controversial tweets to journalists being banned for criticizing…

(Un)Olympic Spirit

This is the response from Vivian Schiller, Chief Digital Officer for NBC to #NBCFail, a Twitter topic started by frustrated viewers of tape delayed Olympic events. It’s 2012 and we are living in a world where consumers expect and demand live coverage of any newsworthy event. Everything from presidential speeches to awards shows to major…

The Influence Game

Companies often use Klout to prioritize their responses to customers. In theory, it’s an objective, quick and straightforward way of doing so. Afterall, when you’re doing business in social platforms, you need to take care of your biggest fans first right? Wrong. It’s not that simple. Here’s some considerations.

Facebook’s Moment of Truth

This Thursday, Facebook will announce its first quarterly earnings report since going public back in May. It is critical because its stock price hovers 20% below its IPO price and investors are not yet convinced that big brands are investing in the platform as much as they used to. Moreover, Facebook hasn’t yet to solve…

Facebook Voter Registration

Here’s another smart use of leveraging the scale of Facebook for social good. A few months ago, we saw the launch of their organ donor status application and now, the State of Washington is teaming up with Facebook to help increase voter registration, through its Facebook Voter Registration program. The more barriers we remove to…

Social Etiquette: Phone Stack

It’s no secret that we’re increasingly turning to our mobile devices as primary communication tools. It does voice, email, text, social media, video conferencing, you name it. But have social conventions and etiquette caught up with technology? When was the last time you had a group dinner where no one reached for the phone at…

Using Social to Measure TV

It used to be that TV had its own set of traditional metrics, like CPMs and ratings. That was all fine until second screening came around and really raised the bar in terms of what TV viewing engagement really meant. While someone could turn on a TV and leave the room or skip all the…

The Power of Big Data

“For every 2 degrees the temperature goes up, check-ins at ice cream shops go up by 2%” One of the biggest untapped areas of big data is location. Nothing speaks more about our intentions than where we physically choose to be. So it goes without saying that companies like Foursquare are thinking hard about what…

Does the First Amendment Apply to Social?

Social media once again, is pushing the boundaries of free speech. A District Judge recently ruled that clicking “like” on Facebook does not warrant protection under the First Amendment, also known as the right to freedom of speech. For years, U.S. laws have been continually tested time and time again, by new cases that often set…

Growth vs. Value

“You’ve got to be careful not to confuse growth with value.” The recent growth of startups like Viddy and Socialcam are nothing short of astounding. The recent hockey stick growth both of these companies have received is noteworthy for a couple of reasons. FIrst, what happened that triggered the huge spike in growth and second,…