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People not Politics

The world is generating data quicker than it can consume it. The world is generating far more data at a pace much higher than ever before. This is all great, except that data is meaningless without context. I’m a big fan of using data visualization to derive new insights. And when the insights can be…

Olympic Twitter Winners

The 2012 London Olympics are officially over, the medal count tallied and athletes are returning home. While the U.S. topped the charts in overall and ¬†gold medals, and the U.K. scored more golds than ever before, the real story was how prominent a role social media played. In it’s nightly broadcast, NBC even had a…

The Influence Game

Companies often use Klout to prioritize their responses to customers. In theory, it’s an objective, quick and straightforward way of doing so. Afterall, when you’re doing business in social platforms, you need to take care of your biggest fans first right? Wrong. It’s not that simple. Here’s some considerations.

Using Social to Measure TV

It used to be that TV had its own set of traditional metrics, like CPMs and ratings. That was all fine until second screening came around and really raised the bar in terms of what TV viewing engagement really meant. While someone could turn on a TV and leave the room or skip all the…

Mobile Year in Review 2010

Do you have clients who are on the fence about the potential of mobile marketing? This video summary should put that to rest. This is the best 2 minutes and 51 seconds you’ll spend today. (via Mobile Future)

The Social Scorecard

A few days ago, Interbrand released its latest it’s 2009 Best Global Brands report. It’s a way to assess how pervasive and valuable the brand is to a particular company. They take an interesting approach with their research methodology, which has pretty broad industry acceptance. As usual, Coca-Cola takes top honors, followed by perennials IBM,…

Measuring Influence

One of the things I help clients do is figure out how we are going to measure success. For some clients and projects it’s growth in traffic, for others it’s e-commerce sales. Those are relatively straightforward to report on and there’s no shortage of metrics there. But increasingly, my clients are looking for new ways…