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Social Score

It used to be that the only score you needed to really worry about post-college was your credit score. Today, with social media becoming such a large part of everyday life, is there an equivalent for your online life? Amy Jo Martin suggests how a social score — the level of credibility and influence in…

Breaking Good

Some of the biggest news events break first on Twitter, but how do we separate legitimate news from rumors? It’s not always easy to separate the signal from the noise. This online panel helps break down citizen journalism in the context of Hurricane Sandy and how social media spread both news and rumors. I’m highly…

Social Media Tests New Chinese Leadership

While the rise of social media has taken the world by storm, one place that has seen growing pains is China. The youth has taken to Sina Weibo quickly, with now over 400M users add counting. The new Chinese government faces a delicate balancing act, having to temper wholesale censorship with the ability to speak…

People not Politics

The world is generating data quicker than it can consume it. The world is generating far more data at a pace much higher than ever before. This is all great, except that data is meaningless without context. I’m a big fan of using data visualization to derive new insights. And when the insights can be…

Olympic Twitter Winners

The 2012 London Olympics are officially over, the medal count tallied and athletes are returning home. While the U.S. topped the charts in overall and  gold medals, and the U.K. scored more golds than ever before, the real story was how prominent a role social media played. In it’s nightly broadcast, NBC even had a…

The Second Screen is Now the First Screen

We’re getting deeper into the London 2012 Olympics and the interesting thing is how much social media is impacting mainstream coverage. Much of the exciting action is actually taking place away from the field, track, court, or pool. It is happening on Twitter. From athletes being banned for controversial tweets to journalists being banned for criticizing…

(Un)Olympic Spirit

This is the response from Vivian Schiller, Chief Digital Officer for NBC to #NBCFail, a Twitter topic started by frustrated viewers of tape delayed Olympic events. It’s 2012 and we are living in a world where consumers expect and demand live coverage of any newsworthy event. Everything from presidential speeches to awards shows to major…

Facebook Voter Registration

Here’s another smart use of leveraging the scale of Facebook for social good. A few months ago, we saw the launch of their organ donor status application and now, the State of Washington is teaming up with Facebook to help increase voter registration, through its Facebook Voter Registration program. The more barriers we remove to…

Social Etiquette: Phone Stack

It’s no secret that we’re increasingly turning to our mobile devices as primary communication tools. It does voice, email, text, social media, video conferencing, you name it. But have social conventions and etiquette caught up with technology? When was the last time you had a group dinner where no one reached for the phone at…

Using Social to Measure TV

It used to be that TV had its own set of traditional metrics, like CPMs and ratings. That was all fine until second screening came around and really raised the bar in terms of what TV viewing engagement really meant. While someone could turn on a TV and leave the room or skip all the…