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Nike+: The Future of Sport

Since the beginning of sport, athletes have strived to improve. From professionals down to weekend warriors, they are looking for ways to know how they are performing and how to perform better. Six years ago, Nike introduced Nike+, a way to measure speed and pace and make running fun again. Today, Nike is taking that…

Life is a sport. Make it count.

One of the best ways to motivate people to change behavior is setting goals that can be attained and rewarding them for doing more. Nike has taken a unique tack in the activity tracking space with the introduction of the Nike+ FuelBand, which measures all of your activity all day long in a new unit…

Samsung Smart Window

Just when you thought TV technology had plateaued with LED, 3-D and super slim cases. Samsung goes and throws everyone for a loop and takes things to a whole new level. This technology looks just like regular clear glass, but can become opaque and be used to display anything from video to artificial shades. Check…

Staggering Social Growth

Sometimes you just need to sit back and let the admire the staggering numbers. Social is such a pervasive part of our digital lives, it won’t be long before it becomes embedded into every aspect of our lives.

Beyond Breaking the Ice

It’s the new year and everyone is making resolutions. One thing I’d like marketers to do is focus on moving past breaking the ice. Huh? What’s that? Every now and again, clients ask what the value of a Facebook Like, Foursquare check-in, or Twitter follower is. Digital strategists (myself included) have tried to quantify these…

Book Review: Grouped by Paul Adams

I had the pleasure of meeting Paul Adams at a marketing conference earlier this year, where he gave a stirring lecture on the social web. Within a few minutes, the crowd was mesmerized and his talk was the highlight of the day. He delivered a clear message that there was promise for marketers in social,…

VideoInfographic: The World of Social Media

As we wrap up the year, social media continues its upward trajectory. Facebook now has over 800 million users, Twitter over 200 million. But beyond the numbers, the amount of energy and activity in social is all but impossible to ignore. Compounding the growth is the rapid rise of smartphone adoption, a trend that doesn’t…

Productivity Future Vision

Check out Microsoft’s vision of how computing will evolve to. It’s rather utopian in look and feel.

Here’s To The Crazy One

Here’s to the Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do…

Making Music Mobile

One of the smartest things about web services are the APIs, which let you take data or content from one service and wrap it up in experience from another service. Mashing services together often results in the whole being significantly greater than the sum of the parts. Take for instance, Instagr.am, which combines cool photo…