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Facebook’s Moment of Truth

This Thursday, Facebook will announce its first quarterly earnings report since going public back in May. It is critical because its stock price hovers 20% below its IPO price and investors are not yet convinced that big brands are investing in the platform as much as they used to. Moreover, Facebook hasn’t yet to solve…

Ouya: Oh yeah?

The open source gaming project on Kickstarter has generated a lot controversy. After raising over $5M, it is a clear run-away success as far as backing is concerned. However, as we are learning, the economics of the gaming console industry are not that simple.

Facebook Voter Registration

Here’s another smart use of leveraging the scale of Facebook for social good. A few months ago, we saw the launch of their organ donor status application and now, the State of Washington is teaming up with Facebook to help increase voter registration, through its Facebook Voter Registration program. The more barriers we remove to…

Words to Live By: Data vs. Opinions

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale. The interwebs are all aflutter over the news of Google’s Marissa Mayer taking the CEO role at Yahoo! I haven’t seen so much excitement over a new hire since Jobs returned to Apple in…

Social Etiquette: Phone Stack

It’s no secret that we’re increasingly turning to our mobile devices as primary communication tools. It does voice, email, text, social media, video conferencing, you name it. But have social conventions and etiquette caught up with technology? When was the last time you had a group dinner where no one reached for the phone at…

Using Social to Measure TV

It used to be that TV had its own set of traditional metrics, like CPMs and ratings. That was all fine until second screening came around and really raised the bar in terms of what TV viewing engagement really meant. While someone could turn on a TV and leave the room or skip all the…

5 Years of the iPhone

5 years ago, Apple released the iPhone. Without a doubt, it set the new bar for mobile and permanently changed consumer expectations for what mobile devices could be capable of. We now had a tool that could do much of what our desktop computers could do – and a lot more. In the meantime, numerous…

R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ FuelBand

Yes! It was a fantastic week for R/GA at Cannes this year. Not only did the social breakout “One Copy Song” win numerous lions, we also claimed the Titanium Grand Prix for the revolutionary Nike+ FuelBand. Suffice it to say, I’m very proud to be working alongside some of the smartest, most dedicated and visionary…

Words to Live By: Strategic Planning

“We have a strategic plan. It’s called doing things.” – Herb Kelleher, Founder of Southwest Airlines

The Power of Big Data

“For every 2 degrees the temperature goes up, check-ins at ice cream shops go up by 2%” One of the biggest untapped areas of big data is location. Nothing speaks more about our intentions than where we physically choose to be. So it goes without saying that companies like Foursquare are thinking hard about what…