Loading

Smarter not Bigger

Sometimes the Big Idea means turning small ideas into smarter ones. Clients often want to be impressed with a big huge concept that can take months and months if not years to bring to market. Instead of thinking big and brand new, try iterating and expanding on what works. Here is the R/GA approach to…

Social Media Tests New Chinese Leadership

While the rise of social media has taken the world by storm, one place that has seen growing pains is China. The youth has taken to Sina Weibo quickly, with now over 400M users add counting. The new Chinese government faces a delicate balancing act, having to temper wholesale censorship with the ability to speak…

The Cool Factor of Crowdfunding

For decades, entrepreneurs had to subject themselves to venture capitalists to get their businesses off the ground. Not only would they have to reveal their entire business to them, they would have to give up 20, 30, even 50% of their company’s equity in exchange for money. Recently, a variety of startups such as Kickstarter…

People not Politics

The world is generating data quicker than it can consume it. The world is generating far more data at a pace much higher than ever before. This is all great, except that data is meaningless without context. I’m a big fan of using data visualization to derive new insights. And when the insights can be…

Consider the Source (of Money)

Not all money is created equal. Sometimes less money can mean a whole lot more.

Mobile Payment Parade

It’s been over a year since Google Wallet came onto the market. Since then, there has been some traction with some vendors supporting it. While device support hasn’t been as broad, Apple’s inclusion of Passbook into the forthcoming iOS 6 will undoubtedly make mobile payment more mainstream. Microsoft has also gotten into the game with…

Olympic Twitter Winners

The 2012 London Olympics are officially over, the medal count tallied and athletes are returning home. While the U.S. topped the charts in overall and  gold medals, and the U.K. scored more golds than ever before, the real story was how prominent a role social media played. In it’s nightly broadcast, NBC even had a…

The Second Screen is Now the First Screen

We’re getting deeper into the London 2012 Olympics and the interesting thing is how much social media is impacting mainstream coverage. Much of the exciting action is actually taking place away from the field, track, court, or pool. It is happening on Twitter. From athletes being banned for controversial tweets to journalists being banned for criticizing…

(Un)Olympic Spirit

This is the response from Vivian Schiller, Chief Digital Officer for NBC to #NBCFail, a Twitter topic started by frustrated viewers of tape delayed Olympic events. It’s 2012 and we are living in a world where consumers expect and demand live coverage of any newsworthy event. Everything from presidential speeches to awards shows to major…

The Influence Game

Companies often use Klout to prioritize their responses to customers. In theory, it’s an objective, quick and straightforward way of doing so. Afterall, when you’re doing business in social platforms, you need to take care of your biggest fans first right? Wrong. It’s not that simple. Here’s some considerations.