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Smarter not Bigger

Sometimes the Big Idea means turning small ideas into smarter ones. Clients often want to be impressed with a big huge concept that can take months and months if not years to bring to market. Instead of thinking big and brand new, try iterating and expanding on what works. Here is the R/GA approach to…

Social Media Tests New Chinese Leadership

While the rise of social media has taken the world by storm, one place that has seen growing pains is China. The youth has taken to Sina Weibo quickly, with now over 400M users add counting. The new Chinese government faces a delicate balancing act, having to temper wholesale censorship with the ability to speak…