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(Un)Olympic Spirit

This is the response from Vivian Schiller, Chief Digital Officer for NBC to #NBCFail, a Twitter topic started by frustrated viewers of tape delayed Olympic events. It’s 2012 and we are living in a world where consumers expect and demand live coverage of any newsworthy event. Everything from presidential speeches to awards shows to major…

The Influence Game

Companies often use Klout to prioritize their responses to customers. In theory, it’s an objective, quick and straightforward way of doing so. Afterall, when you’re doing business in social platforms, you need to take care of your biggest fans first right? Wrong. It’s not that simple. Here’s some considerations.

Facebook’s Moment of Truth

This Thursday, Facebook will announce its first quarterly earnings report since going public back in May. It is critical because its stock price hovers 20% below its IPO price and investors are not yet convinced that big brands are investing in the platform as much as they used to. Moreover, Facebook hasn’t yet to solve…

Ouya: Oh yeah?

The open source gaming project on Kickstarter has generated a lot controversy. After raising over $5M, it is a clear run-away success as far as backing is concerned. However, as we are learning, the economics of the gaming console industry are not that simple.

Facebook Voter Registration

Here’s another smart use of leveraging the scale of Facebook for social good. A few months ago, we saw the launch of their organ donor status application and now, the State of Washington is teaming up with Facebook to help increase voter registration, through its Facebook Voter Registration program. The more barriers we remove to…

Words to Live By: Data vs. Opinions

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” – Jim Barksdale. The interwebs are all aflutter over the news of Google’s Marissa Mayer taking the CEO role at Yahoo! I haven’t seen so much excitement over a new hire since Jobs returned to Apple in…

Social Etiquette: Phone Stack

It’s no secret that we’re increasingly turning to our mobile devices as primary communication tools. It does voice, email, text, social media, video conferencing, you name it. But have social conventions and etiquette caught up with technology? When was the last time you had a group dinner where no one reached for the phone at…

Using Social to Measure TV

It used to be that TV had its own set of traditional metrics, like CPMs and ratings. That was all fine until second screening came around and really raised the bar in terms of what TV viewing engagement really meant. While someone could turn on a TV and leave the room or skip all the…