“For every 2 degrees the temperature goes up, check-ins at ice cream shops go up by 2%”
One of the biggest untapped areas of big data is location. Nothing speaks more about our intentions than where we physically choose to be. So it goes without saying that companies like Foursquare are thinking hard about what large location data sets mean, particularly when it comes to business. I love this interview with Foursquare’s Head of Search, Andrew Hogue. Little nuggets like this are just the tip of the iceberg as far as uncovering the promise of location data.