Since the beginning of sport, athletes have strived to improve. From professionals down to weekend warriors, they are looking for ways to know how they are performing and how to perform better. Six years ago, Nike introduced Nike+, a way to measure speed and pace and make running fun again. Today, Nike is taking that philosophy and applied it to training and basketball. You’re no longer just buying a pair of shoes, you’re getting an entire service along with it that knows how you are doing and can help you raise your game. Welcome to the future of sport.