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Nike+: The Future of Sport

Since the beginning of sport, athletes have strived to improve. From professionals down to weekend warriors, they are looking for ways to know how they are performing and how to perform better. Six years ago, Nike introduced Nike+, a way to measure speed and pace and make running fun again. Today, Nike is taking that…

Life is a sport. Make it count.

One of the best ways to motivate people to change behavior is setting goals that can be attained and rewarding them for doing more. Nike has taken a unique tack in the activity tracking space with the introduction of the Nike+ FuelBand, which measures all of your activity all day long in a new unit…