As we wrap up the year, social media continues its upward trajectory. Facebook now has over 800 million users, Twitter over 200 million. But beyond the numbers, the amount of energy and activity in social is all but impossible to ignore. Compounding the growth is the rapid rise of smartphone adoption, a trend that doesn’t appear to be slowing down either. Collectively, social and mobile are strengthening connections and creating new ones in ways we never would have thought possible even a few years ago. As social media gets bigger and bigger, the world becomes smaller and smaller.