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The Real Cost of Social Media

I am so glad the folks at Focus.com have aggregated some data and shed some light on the reality of social media marketing. While the benefits of social amplification can help catalyze your brand’s intentions, it’s hardly a build-it-and-they-will-come approach. The best social efforts include, well, effort — in often overlooked roles of strategy and…

The Reality of Price Perception

In a retail age where consumer access to pricing is available through the web and mobile, retailers have reason to fear an exodus of customers to e-commerce competitors or channels. A recent study by McKinsey (registration required)  suggests the opposite; consumers often believe the reverse is true, thinking that the retail counterparts of e-commerce stores…

Ad Agency Bloodline

Ever wonder how agencies are related to each other and who owns who? This sharp graphic deconstructs it all for you, courtesy of The Barbarian Group and Vitamin Talent. Click to see the full size image.

Future of Design

Last weekend, I had the pleasure of visiting the ICFF, the annual furniture fair in New York. Among the standouts? A team of young (read junior high school) kids who partnered with Bernhardt Design to revamp school desks. Not only was I impressed with their talents, I welcomed their passion and thoughtful pragmatic approach to…