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The Social Scorecard

A few days ago, Interbrand released its latest it’s 2009 Best Global Brands report. It’s a way to assess how pervasive and valuable the brand is to a particular company. They take an interesting approach with their research methodology, which has pretty broad industry acceptance. As usual, Coca-Cola takes top honors, followed by perennials IBM,…

Good, better . . . good enough?

Quick! What’s the one computer product category that grew 5000% in sales last year? Nope, it’s not a trick question and no, it’s not the Chumby. It’s none other than the netbook, an ultra-compact, barebones, low-powered notebook computer that usually costs under $500. It used to be that technological advance meant faster, better quality and…

The Strategist’s Dilemma

In today’s economy, there is no question that companies of all size and shape under pressure to do more with less. Budgets are cut, staff is “rightsized,” and everybody has to do more with less. Processes need to slimmed down and people need to develop new skills to do things more efficiently or with fewer…