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What Does Strategy Mean to You?

If you ask 10 people what strategy means, you’ll probably get 10 completely different answers. And with just cause; it’s one of those nebulous terms that gets thrown around with abandon to the point where the meaning gets diluted. Even in my industry, there is still a lot of variance when it comes to what…

Bridging the Gap

One of the cool things about technology is how it can help companies get closer with their customers. We saw it with the web and now with the trend towards social engagement, there are no shortages of ways to connect. However, too often we see companies use technology as a barrier or don’t have the…

Breadth vs. Depth

In the first class of business school, my accounting prof said “you guys will go a mile wide and an inch deep” regarding the amount of material we would cover and how detailed we would get. We slogged through 2 years and upon graduation, most of us moved onto pretty specialized fields in finance, consulting,…

Dropping the D

Digital photography Digital music Digital marketing Enough already! When are we going to just drop the “Digital” and call them what they really are? It’s easy to think this is a minor point, but qualifying something as “digital” is old-school, traditional thinking. No wonder companies have such a hard time becoming digital. This is not…

Closing the Loop

At various points in my career, I’ve worked with various marketers who all dream of closed loop marketing, where they can account for the direct impact of their efforts on sales. If sales is like an art and science and marketing is much the same way. These days, everyone wants it to be more like…

Bloggers’ Oath

A recent feature article in the New York Times featured a broad ranging interview with President Obama and got me thinking about the idea of a bloggers oath again. The writers covered many of the issues that face the U.S. from the economy, wars in Iraq and Afghanistan, energy and so forth. What struck me…

iPhone Application Addictions, er, Additions

A little lighter fare for this weekend. For people like me who are into their mobile devices, their selection of apps reveals a bit about their personality. I used to get excited to try out new apps, which come out daily. But now, figuring out what screen to put them on stresses me out! There…

Juggling Priorities: Email > Twitter > Facebook > Breakfast > RSS

As information sources become more and more numerous, it’s becoming more and more challenging staying on top of things. When I was a kid, my dad would grab the morning paper and he’d read the headlines while I grabbed the sports section for the box scores. And that’s all I had to do before heading…

Measuring Influence

One of the things I help clients do is figure out how we are going to measure success. For some clients and projects it’s growth in traffic, for others it’s e-commerce sales. Those are relatively straightforward to report on and there’s no shortage of metrics there. But increasingly, my clients are looking for new ways…

$ponsored Conversations

Talk about a hot-button topic! Highly influential bloggers pride themselves on building a following by being truthful and objective, increasingly rare qualities in a world of “advertorials” and non-branded sites that blur the line between honest to goodness content and marketing collateral. It’s fascinating how it is so divisive. As the social world gains momentum,…