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BACKGROUND

A modern approach to strategy


I am an insights driven strategist that makes brands relevant to consumers. My expertise is using consumer culture and behaviors to find new opportunities for brands to connect with them. Over the years, I have developed experience in brand, creative and digital strategy. I am a lateral thinker and get excited about applying myself in new areas. Most of my recent work is in financial services, an area I find particularly dynamic and full of areas ripe for change. Please reach me at jbchan at gmail.com.

SKILLS

INSIGHT discovery

Uncovering consumer behaviors and tapping into culture to find ways to be relevant with your audience.

BRAND STRATEGY

Identifying new opportunities to deliver meaningful brand experiences and tell stories that matter.

Social Strategy

Defining a voice for your brand, and opportunities to get closer to your customers wherever they are.

DIGITAL PRODUCT AND SERVICE DESIGN

Creating new offerings that will resonate with consumers and move your business forward.

EXPERIENCE STRATEGY

Defining how consumers will interact with your brand, wherever they spend time.

MEASUREMENT APPROACH

Defining what success means to your business.

Chase

  • HOME LENDING
Chase Freedom Unlimited

Chase

  • FREEDOM UNLIMITED

Chase

  • HOME LENDING
Chase New Market Entry

Chase

  • New Market Entry

Chase

  • FINN BY CHASE

American Express

  • Pay It Plan It
Small Business Saturday

American Express

  • Small Business Saturday

American Express

  • Platinum Card Relaunch

Samsung Mobile

  • #TextsFromMom

Equinox

  • The Pursuit

L’Oreal Paris

  • L'Oreal Paris Live

Nike

  • Nike Fuelband

CLIENTS

CHASE, JP MORGAN, COMCAST, PEPSI, RED BULL, NIKE, NIKE+, AMERICAN EXPRESS, STARBUCKS, SAMSUNG MOBILE, SAMSUNG ELECTRONICS, MASTERCARD, EQUINOX, L'OREAL PARIS, VICTORIA'S SECRET, TIFFANY & CO., MICROSOFT, TECHSTARS, BROOKLYN ACADEMY OF MUSIC, COCA-COLA, JOHNSON & JOHNSON, MAKERBOT, A&E, TURNER MEDIA, VITAMIN WATER, CITIBANK, BMW, JORDAN BRAND, BLACKBERRY, ELECTRONIC ARTS, AOL.

Twitter

@jbchan

HAVE AN IDEA? LET'S TALK!

I am always on the hunt for new business ideas, creative concepts and conversation. If you're ever in New York, hit me up and we'll grab a coffee. Otherwise, you can find me @jbchan on most social platforms or on good old fashioned email.