Tag Strategy

Entries 20 Total

Google Invades the Living Room

Oct 10, ’10 3:53 PM

Years ago, futurists proclaimed that TV and internet would converge and that we’d be surfing the web from our living rooms, relegating our PC’s and laptops for productive work. It became pretty clear that TV is a “leaning back” experience – where one soaks up passively – whereas browsing the web is more of a “leaning forward” activity where people actively focus (or focus on being distracted by YouTube videos). Regardless, no one really found the right way to successfully and thoughtfully bring the internet to TV. And no wonder.

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Location, location, location

Aug 18, ’10 11:20 PM

One of the biggest trends I’ve seen is the atomization of web sites, where pieces of the site can be compartmentalized and experienced away from the site, be it on social networks, widgets or mobile. The “build it and they will come” mentality is shifting towards a “build it where they are” philosophy.

Much like the real estate industry, location is becoming the thing when it comes to reaching customers and closing the marketing loop. Companies like Twitter, Foursquare, Gowalla and now Facebook are rushing in to gather even more data about their users, valuable data that provides even more insight into consumer behavior, weaving in sentiment with activity and location.

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Publish or Perish

May 11, ’10 12:44 AM

There’s no shortage of discussion on how to save the publishing industry, in particular, newspapers and magazines. The Atlantic Monthly’s piece goes in-depth into what Google might do — for better or for worse. But a lot of talk has been about Apple and the iPad. Will this “magical and revolutionary” device be manna from heaven or the bane of the publishing industry’s existence?

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For Toyota, Too Little, Too Late?

Feb 24, ’10 11:54 PM

After decades of hard work setting the bar for the industry for quality and reliability, Toyota’s recent recall woes with a number of its models have left its revered reputation in tatters. Managing 10 million recalled cars is a costly issue no doubt, and for some corporate cultures, one of the last things you’d ever want to do. But consider what was at stake: sudden acceleration that can cause life-threatening accidents. Executives could have acted decisively and done the right thing by pre-emptively recalling vehicles, but only did so after weeks of public and government outcry. Sales are most definitely taking a hit, and export figures are being revised downward. In the first couple of weeks, Toyota’s market capitalization dropped over 20% or $35 billion.

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Review: Pull: The Power of the Semantic Web to Transform Your Business

Feb 7, ’10 12:08 PM

In the business world, there is really no shortage of data. Companies all over the world have tons of it and pay dearly for it. The semantic web helps bring meaning and context to data in a way that makes business — and life — way more efficient and smart. “Pull” is the best example I’ve seen that explains how the semantic web works and how it can help your company.

When the Web hit prime time in the late 90′s, Siegel was there pushing things forward participating in W3C standards setting and helping companies understand how to get online. Ten years ago, he wrote “Futurize your Enterprise,” which proposed open collaboration with customers — something that we all know as “social” technology and crowd sourcing. The technology finally caught up and the rest is history.

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