The Social Scorecard

Posted on 23. Sep, 2009 by Jason Chan in Measurement, Social Media

A few days ago, Interbrand released its latest it’s 2009 Best Global Brands report. It’s a way to assess how pervasive and valuable the brand is to a particular company. They take an interesting approach with their research methodology, which has pretty broad industry acceptance. As usual, Coca-Cola takes top honors, followed by perennials IBM, [...]