Tag Social Media

Entries 28 Total

The State of Twitter

Jul 19, ’11 11:46 AM

With the introduction of Google+ and its asymmetric follow philosophy, some think Twitter may suffer some loss of users. The ability to follow anyone and have public/circle-based posts with threaded conversations makes the interactions more compelling without the Twitter’s 140 character restrictions. My view is Google+ is best at content sharing, while Twitter still rules for content discovery. While Google+ has yet to develop a monetization plan, Twitter is firing on all cylinders. For more insight, check out this video featuring Twitter CEO Dick Costolo who remains clearly bullish on the platform.

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60 Seconds in Social Media

Jun 17, ’11 12:05 AM

Ever wonder how much activity goes on in social networks? Here’s a handy graphic that tells a very compelling story. In just 60 seconds:

  • 20,000+ new posts are created on Tumblr
  • 13,000+ hours of music are streamed on Pandora
  • 600+ new videos are uploaded on YouTube
  • 370,000+ minutes of voice calls take place on Skype
  • 695,000+ status updates happen on Facebook
  • 98,000+ updates are posted on Twitter

I expect these numbers to increase 3-4 fold over the coming year as social media gains usage across untapped geographies, mobile devices and newcomers. The adoption curve for social media is quickly becoming steeper and steeper, creating opportunities to disrupt and innovate.

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Digital Life: Today & Tomorrow

Jun 3, ’11 12:15 AM

Presenting facts and figures at conferences is often dull and dry and wrapped in a manually driven, narrated presentation. Here’s a lovely animated infographic charting how our digital lives have expanded across the globe. Neo Labels does a fantastic job humanizing and contextualizing rapid growth of the connected home, mobile and social in this short video. Some key projections for 2015 (hint: think mobile)

  • Mobile web users will overtake desktop web users
  • Traffic generated from 20 homes in 2015 = Total traffic of the entire internet in 1995
  • There will be 788M internet users who access it via mobile only
  • Mobile payments will account for over a quarter of online payments

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The Real Cost of Social Media

May 23, ’11 6:44 PM

I am so glad the folks at Focus.com have aggregated some data and shed some light on the reality of social media marketing. While the benefits of social amplification can help catalyze your brand’s intentions, it’s hardly a build-it-and-they-will-come approach. The best social efforts include, well, effort — in often overlooked roles of strategy and community management.

The figures will vary from campaigns to platforms and clients but the principles presented here are key. Remember, ROI is return on investment and investing properly requires investing in the right things over the appropriate time period.

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Infographic: The Current State of Social Networks

Apr 12, ’11 11:36 PM

Once called a passing fad, social networks are now mainstream. We’ve now gone through multiple generations of networks. As one fades or loses its cool, another rises to take its place. I predict this trend to continue so long as entrepreneurs and start-ups keep finding new and better ways to tap into our insatiable need to connect.

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