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	<title>Jason Chan - Digital, Web, Social and e-Commerce Strategy &#187; skimmer</title>
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		<title>Social App Overload</title>
		<link>http://www.jasonchan.com/strategy/2009/04/22/social-overload/</link>
		<comments>http://www.jasonchan.com/strategy/2009/04/22/social-overload/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 02:31:50 +0000</pubDate>
		<dc:creator>Jason Chan</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[communicator]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[skimmer]]></category>
		<category><![CDATA[trillian]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[yammer]]></category>

		<guid isPermaLink="false">http://www.jasonchan.com/strategy/?p=285</guid>
		<description><![CDATA[Seems like there&#8217;s no shortage of social sites, apps and tools these days. It&#8217;s only the middle of the week and I just got hooked onto Yammer, a relatively new private Twitter-like network for your company. We&#8217;ll have to see if I can get us to a tipping point of users and take advantage of [...]]]></description>
			<content:encoded><![CDATA[<p>Seems like there&#8217;s no shortage of social sites, apps and tools these days. It&#8217;s only the middle of the week and I just got hooked onto <a href="https://www.yammer.com/" target="_blank">Yammer</a>, a relatively new private Twitter-like network for your company. We&#8217;ll have to see if I can get us to a tipping point of users and take advantage of the <a href="http://en.wikipedia.org/wiki/Network_effect" target="_blank">network effect</a>.</p>
<p>In the meantime, I&#8217;ve lost track of all the apps I have running to keep track of everyone. Let&#8217;s see what I typically have running in the background:</p>
<p><a href="http://www.ceruleanstudios.com/" target="_blank">Trillian</a>: Work and personal MSN, AIM, YIM<br />
<a href="http://www.tweetdeck.com" target="_blank">TweetDeck</a>: Twitter, Facebook status updates<br />
<a href="http://www.tweetdeck.com" target="_self">Yammer client</a>: Work-related &#8220;yams&#8221;<br />
<a href="http://office.microsoft.com/en-us/communicator/FX101729051033.aspx" target="_blank">MS Communicator</a>: Work colleague IM&#8217;s</p>
<p>Whoa, talk about application overload. (Maybe this is why my computer is so slow.) But this doesn&#8217;t even cover Flickr or RSS feeds. I&#8217;ve been thinking that it&#8217;d be nice to have a SINGLE multi-platform (read <a href="http://www.adobe.com/products/air/" target="_blank">Adobe Air</a>) app that could rule them all and have an open architecture that could extend to future uses.</p>
<p>Fallon, the advertising agency, has come up with something close called <a href="http://www.fallon.com/skimmer/" target="_blank">Skimmer</a>. They call it a &#8220;lifestreaming thing&#8221; and it&#8217;s a great effort at trying to consolidate your social life into a single app. Worth taking a look at if you&#8217;re looking to simplify your life.</p>
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