Dropping the D
Posted on 12. Mar, 2009 by Jason Chan in Business Models, Strategy
Digital photography
Digital music
Digital marketing
Enough already!
When are we going to just drop the “Digital” and call them what they really are? It’s easy to think this is a minor point, but qualifying something as “digital” is old-school, traditional thinking. No wonder companies have such a hard time becoming digital. This is not a new topic by [...]
Closing the Loop
Posted on 10. Mar, 2009 by Jason Chan in Strategy, Technology
At various points in my career, I’ve worked with various marketers who all dream of closed loop marketing, where they can account for the direct impact of their efforts on sales. If sales is like an art and science and marketing is much the same way. These days, everyone wants it to be more like [...]