Closing the Loop
Posted on 10. Mar, 2009 by Jason Chan in Strategy, Technology
At various points in my career, I’ve worked with various marketers who all dream of closed loop marketing, where they can account for the direct impact of their efforts on sales. If sales is like an art and science and marketing is much the same way. These days, everyone wants it to be more like [...]
Measuring Influence
Posted on 05. Mar, 2009 by admin in Measurement, Social Media, Strategy
One of the things I help clients do is figure out how we are going to measure success. For some clients and projects it’s growth in traffic, for others it’s e-commerce sales. Those are relatively straightforward to report on and there’s no shortage of metrics there. But increasingly, my clients are looking for new ways [...]