Book Review: Grouped by Paul Adams

Dec 11, ’11 1:28 AM

I had the pleasure of meeting Paul Adams at a marketing conference earlier this year, where he gave a stirring lecture on the social web. Within a few minutes, the crowd was mesmerized and his talk was the highlight of the day. He delivered a clear message that there was promise for marketers in social, and to be successful, there were some key principles to adhere to. Ever since then, I’ve been thinking about how to create content and experience that really means something to the people we’re trying to reach.

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VideoInfographic: The World of Social Media

Nov 22, ’11 9:59 PM

As we wrap up the year, social media continues its upward trajectory. Facebook now has over 800 million users, Twitter over 200 million. But beyond the numbers, the amount of energy and activity in social is all but impossible to ignore. Compounding the growth is the rapid rise of smartphone adoption, a trend that doesn’t appear to be slowing down either. Collectively, social and mobile are strengthening connections and creating new ones in ways we never would have thought possible even a few years ago. As social media gets bigger and bigger, the world becomes smaller and smaller.

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Productivity Future Vision

Oct 28, ’11 3:36 PM

Check out Microsoft’s vision of how computing will evolve to. It’s rather utopian in look and feel.

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Here’s To The Crazy One

Oct 7, ’11 10:42 PM

Here’s to the Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world – are the ones who do.

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Making Music Mobile

Sep 15, ’11 12:02 AM

One of the smartest things about web services are the APIs, which let you take data or content from one service and wrap it up in experience from another service. Mashing services together often results in the whole being significantly greater than the sum of the parts. Take for instance, Instagr.am, which combines cool photo filtering along with an instant network to share your photos. Then, make all of these photos accessible by exporting them to them available through popular social networks that everyone uses like Facebook and Twitter and you have the ability to expose your photos to a much wider audience. You can embed your Instagr.am photos nearly anywhere making it effortless to amplify the reach of your photos.

I believe the next big API target is music. With services like Pandora, Last.fm, Rdio and Spotify, there are no shortages of companies who see the potential in social music. The beauty is that sharing music is something people have been doing for decades, through mix tapes, going to concerts and loaning CDs to each other. The behavior doesn’t need to change in order for it to work; rather, the technology needs to catch up with how consumers expect to discover new tracks.

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