Last summer, I came across a blog post by LukeW about a design philosophy that put mobile considerations first. For the past several years, mobile interfaces were treated somewhat like second-class webizens, often as after-thoughts to the primary traditional desktop web site. However, as mobile continues to grow in popularity and consumers’ attention shifts to mobile devices, consumers will demand a mobile web experience that is just as satisfying as the desktop experience. Does that mean a drastic reduction in features and content? Not necessarily. What seems like a bit counter-intuitive at first is actually quite helpful as it enforces design discipline and focus. Fast forward to 2011 and we have another example of mobile leading design language.

Hitpost is an interesting new web experience for sports fans. Instead of using a traditional web interface, it appears to have been heavily influenced by a mobile app, Flipboard. This strikes me as bold and noteworthy because as digital designers, we often have to “dumb down” web interfaces for mobile but here we have the opposite, where a mobile interface is scaled up for the desktop. I laud their approach and can’t wait to get my hands on the beta.