Bridging the Gap
Posted on 28. Mar, 2009 by Jason Chan in Customer Experience, Strategy
One of the cool things about technology is how it can help companies get closer with their customers. We saw it with the web and now with the trend towards social engagement, there are no shortages of ways to connect. However, too often we see companies use technology as a barrier or don’t have the [...]
Breadth vs. Depth
Posted on 22. Mar, 2009 by Jason Chan in Strategy
In the first class of business school, my accounting prof said “you guys will go a mile wide and an inch deep” regarding the amount of material we would cover and how detailed we would get. We slogged through 2 years and upon graduation, most of us moved onto pretty specialized fields in finance, consulting, [...]
Dropping the D
Posted on 12. Mar, 2009 by Jason Chan in Business Models, Strategy
Digital photography Digital music Digital marketing Enough already! When are we going to just drop the “Digital” and call them what they really are? It’s easy to think this is a minor point, but qualifying something as “digital” is old-school, traditional thinking. No wonder companies have such a hard time becoming digital. This is not [...]
Closing the Loop
Posted on 10. Mar, 2009 by Jason Chan in Strategy, Technology
At various points in my career, I’ve worked with various marketers who all dream of closed loop marketing, where they can account for the direct impact of their efforts on sales. If sales is like an art and science and marketing is much the same way. These days, everyone wants it to be more like [...]
Measuring Influence
Posted on 05. Mar, 2009 by admin in Measurement, Social Media, Strategy
One of the things I help clients do is figure out how we are going to measure success. For some clients and projects it’s growth in traffic, for others it’s e-commerce sales. Those are relatively straightforward to report on and there’s no shortage of metrics there. But increasingly, my clients are looking for new ways [...]
Facebook Politics
Posted on 02. Mar, 2009 by Jason Chan in Social Media, Strategy
When the topic of social media comes up, Facebook is often one of the top networks that comes up. And with good reason. With over 175 million users, it would rank 6th globally (between Brazil and Pakistan) if it were its own country. As the network has grown exponentially over the past couple of years, [...]
The State of Social Media and Business
Posted on 01. Mar, 2009 by Jason Chan in Social Media, Strategy
We’ve all been there. Sitting in a meeting or on a conference call listening to a self-proclaimed social media expert talk endlessly about how brands are all networked to consumers. We’re presented with nice slides with various geometric shapes with sparse text. Highly conceptual, they help set the stage for relative newcomers to understand the [...]
Students writing the curriculum
Posted on 28. Feb, 2009 by Jason Chan in Customer Experience, Social Media, Strategy
A while ago, I said that there are no such thing as social media experts. We are all students writing the curriculum for other students. This might be an exaggeration, but it’s pretty clear that this is a new world and the rules are being frequently written and re-written. Just as the initial dotcom explosion [...]