The State of Social Media and Business
Posted on 01. Mar, 2009 by Jason Chan in Social Media, Strategy
We’ve all been there. Sitting in a meeting or on a conference call listening to a self-proclaimed social media expert talk endlessly about how brands are all networked to consumers. We’re presented with nice slides with various geometric shapes with sparse text. Highly conceptual, they help set the stage for relative newcomers to understand the [...]
Students writing the curriculum
Posted on 28. Feb, 2009 by Jason Chan in Customer Experience, Social Media, Strategy
A while ago, I said that there are no such thing as social media experts. We are all students writing the curriculum for other students. This might be an exaggeration, but it’s pretty clear that this is a new world and the rules are being frequently written and re-written. Just as the initial dotcom explosion [...]