Onward and Upward
Posted on 02. Oct, 2009 by Jason Chan in Social Media, Strategy
It’s interesting to see how agencies and corporations alike are rushing to pre-fix everything with the word “social.” It’s like the initial dotcom gold rush, where everyone rushed to make online enabled versions of existing businesses. When the dust settles down, we’ll start to see where the real value creators are. Once the industry becomes [...]
The Social Scorecard
Posted on 23. Sep, 2009 by Jason Chan in Measurement, Social Media
A few days ago, Interbrand released its latest it’s 2009 Best Global Brands report. It’s a way to assess how pervasive and valuable the brand is to a particular company. They take an interesting approach with their research methodology, which has pretty broad industry acceptance. As usual, Coca-Cola takes top honors, followed by perennials IBM, [...]
Is 150 Still the Magic Number?
Posted on 06. May, 2009 by Jason Chan in Social Media
One of the great things about the social network craze has been the number of raw new connections one can make through seemingly ethereal means. Between all of the requisite networks, I’ve somehow managed to create hundreds of connections to people whom I’ve worked with, met informally and shared something in common. Yet, over the [...]
Share with Care
Posted on 27. Apr, 2009 by Jason Chan in Social Media, Strategy
A recent post on Mashable got me wondering about the effect of diluting proprietary intellectual property when it’s shared through social networks, Twitter and the like. It used to be that quality of original thought determined whether or not you were making a valuable contribution, particularly in academia. This was valued above all else – [...]
Social App Overload
Posted on 22. Apr, 2009 by Jason Chan in Life, Social Media
Seems like there’s no shortage of social sites, apps and tools these days. It’s only the middle of the week and I just got hooked onto Yammer, a relatively new private Twitter-like network for your company. We’ll have to see if I can get us to a tipping point of users and take advantage of [...]
Bloggers’ Oath
Posted on 09. Mar, 2009 by Jason Chan in Life, Social Media
A recent feature article in the New York Times featured a broad ranging interview with President Obama and got me thinking about the idea of a bloggers oath again.
The writers covered many of the issues that face the U.S. from the economy, wars in Iraq and Afghanistan, energy and so forth. What struck me though, [...]
Measuring Influence
Posted on 05. Mar, 2009 by admin in Measurement, Social Media, Strategy
One of the things I help clients do is figure out how we are going to measure success. For some clients and projects it’s growth in traffic, for others it’s e-commerce sales. Those are relatively straightforward to report on and there’s no shortage of metrics there. But increasingly, my clients are looking for new ways [...]
$ponsored Conversations
Posted on 04. Mar, 2009 by admin in Life, Social Media
Talk about a hot-button topic!
Highly influential bloggers pride themselves on building a following by being truthful and objective, increasingly rare qualities in a world of “advertorials” and non-branded sites that blur the line between honest to goodness content and marketing collateral. It’s fascinating how it is so divisive. As the social world gains momentum, we’re [...]
Ask Not What Twitter Can Do For You, Ask What You Can Do For Twitter
Posted on 03. Mar, 2009 by admin in Social Media
Since the outset, there has been furious debate as to whether Twitter can become a sustainable business. How could a company run for over 2 years without any revenue or a sustainable business model? It defied the business strategist side of me, especially when they they turned down a $500MM offer from Facebook. There was [...]
Facebook Politics
Posted on 02. Mar, 2009 by Jason Chan in Social Media, Strategy
When the topic of social media comes up, Facebook is often one of the top networks that comes up. And with good reason. With over 175 million users, it would rank 6th globally (between Brazil and Pakistan) if it were its own country. As the network has grown exponentially over the past couple of years, [...]