I love Foursquare and how it helps you get more out of where you are. It has evolved nicely from a broadcasting device to one about discovery and where people are going. While it is still a relatively niche service, it has the potential to grow if it had the right partnership. Like Apple iOS Maps. The Verge proposes an interesting mashup of the two services, where the sum is potentially much greater than the individual parts. I like this thinking and have my fingers crossed for a future combination of the two.
It’s been over a year since Google Wallet came onto the market. Since then, there has been some traction with some vendors supporting it. While device support hasn’t been as broad, Apple’s inclusion of Passbook into the forthcoming iOS 6 will undoubtedly make mobile payment more mainstream. Microsoft has also gotten into the game with its own version of a mobile wallet.
This week saw a slew of mobile payment developments, but not from the usual tech company suspects. The New York Times reported that Walmart, Target, 7-Eleven and others formed a network to standardize mobile payments called Merchant Customer Exchange (MCX). The cross-platform app is designed to work across most smartphone platforms and can handle all major credit cards. Clearly, these retailers do not want to cede payment control to other vendors and are doing whatever they can to build a version of their own.
5 years ago, Apple released the iPhone. Without a doubt, it set the new bar for mobile and permanently changed consumer expectations for what mobile devices could be capable of. We now had a tool that could do much of what our desktop computers could do – and a lot more.
In the meantime, numerous incumbents and upstarts have all tried to take Apple down. Lets compare market capitalizations of some competitors: GOOG +8%, MSFT +2%, RIMM -86%, NOK -92%, AAPL +367%.