Category Business Models

Entries 12 Total

Here’s To The Crazy One

Oct 7, ’11 10:42 PM

Here’s to the Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world – are the ones who do.

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The Internet of Things

Jul 20, ’11 12:54 AM

As the world becomes more and more connected, the number of ways we connect increases. Not only will computers talk to other computers, we now have phones, tablets and other devices that will be all connected. But we’re just getting started. Imagine everything from alarm clocks to cars to kitchens knowing how to respond based on what’s going on in your life, real time. This is just the beginning of the semantic web.

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Ad Agency Bloodline

May 19, ’11 1:07 AM

Ever wonder how agencies are related to each other and who owns who? This sharp graphic deconstructs it all for you, courtesy of The Barbarian Group and Vitamin Talent. Click to see the full size image.

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Innovation & Collaboration

Feb 28, ’11 12:52 AM

I’ve been spending some time investigating different digital agency models and in particular, how they need to adapt to increasing client demands and industry upstarts. It used to be that customer collaboration was a one-off tactical execution to be checked-off on marketers’ list of accomplishments. The real significant shifts will happen in companies that integrate co-creation as part of their offerings.

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Inspiration as Future Agency Model

Feb 21, ’11 12:35 PM


(Interview by Ideas will travel)

Successful agencies and consultancies align closely with clients to stay abreast of trends and industry threats. In recent years, the explosion of digital trends and the significantly lowered barrier to entry has created an environment where there is a new client expectation that new innovations can get to the market quickly. This results in a small number of useful concepts in an otherwise unnavigable sea of noise.

Enter PSFK, a new breed of consultancy that specializes in mining opportunities. Unlike traditional research that either uses data sets too broad to create specific solutions or generic sources that don’t lead to differentiation, their approach is to be the de-facto source for creativity. They uses a lot of data points – to support their 2-pronged approach:

  • Spotting ideas and change: finding the inspiration and new opportunities
  • Understanding patterns in the data: determining why the opportunities emerge

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