iPhone Application Addictions, er, Additions
Posted on 07. Mar, 2009 by admin in Life, Technology
A little lighter fare for this weekend. For people like me who are into their mobile devices, their selection of apps reveals a bit about their personality. I used to get excited to try out new apps, which come out daily. But now, figuring out what screen to put them on stresses me out! There [...]
Juggling Priorities: Email > Twitter > Facebook > Breakfast > RSS
Posted on 06. Mar, 2009 by admin in Life, Technology
As information sources become more and more numerous, it’s becoming more and more challenging staying on top of things. When I was a kid, my dad would grab the morning paper and he’d read the headlines while I grabbed the sports section for the box scores. And that’s all I had to do before heading [...]
Measuring Influence
Posted on 05. Mar, 2009 by admin in Measurement, Social Media, Strategy
One of the things I help clients do is figure out how we are going to measure success. For some clients and projects it’s growth in traffic, for others it’s e-commerce sales. Those are relatively straightforward to report on and there’s no shortage of metrics there. But increasingly, my clients are looking for new ways [...]
$ponsored Conversations
Posted on 04. Mar, 2009 by admin in Life, Social Media
Talk about a hot-button topic! Highly influential bloggers pride themselves on building a following by being truthful and objective, increasingly rare qualities in a world of “advertorials” and non-branded sites that blur the line between honest to goodness content and marketing collateral. It’s fascinating how it is so divisive. As the social world gains momentum, [...]
Ask Not What Twitter Can Do For You, Ask What You Can Do For Twitter
Posted on 03. Mar, 2009 by admin in Social Media
Since the outset, there has been furious debate as to whether Twitter can become a sustainable business. How could a company run for over 2 years without any revenue or a sustainable business model? It defied the business strategist side of me, especially when they they turned down a $500MM offer from Facebook. There was [...]