Digital Strategy

Are original films always better than their sequels? The folks at BoxOfficeQuant decided to answer that age old question using objective, publicly available data – Rotten Tomatoes scores and gross domestic ticket sales. They used some simple yet effective means of displaying data and created a visualization mapping out movies and their sequels. Movies above the horizontal dotted line were better based on Rotten Tomatoes reviews. The size of each bubble denotes how well the movie performed financially. Based on the large number of large bubbles, there’s quite a bit of money to be made creating sequels. However, I think most movie-goers would like to see more bubbles above that dotted line, regardless of size. Click to see a large version.