Comments on: The Strategist’s Dilemma http://www.jasonchan.com/strategy/2009/09/13/the-strategists-dilemma/ Innovation and inspiration from the interwebs Thu, 19 Jan 2012 07:22:12 +0000 hourly 1 http://wordpress.org/?v= By: Nik Badminton http://www.jasonchan.com/strategy/2009/09/13/the-strategists-dilemma/#comment-13 Nik Badminton Mon, 14 Sep 2009 03:56:51 +0000 http://www.jasonchan.com/strategy/?p=404#comment-13 Good points, just in the wrong order methinks: 1. Firstly, put yourself in your client’s customers’ shoes and think about what they need. 2. Start thinking about who you’re targeting and why they should give you the time of day. Seriously. I have been on both sides of pitches and a simple “how can I help?” approach helps draw out the deeper, more serious business challenges. 3. Design programs that are worth talking about. Think of your customer’s lifestyle and what you can do to improve it. Easier said than done, but in the long run, it will do more for your brand than any gimmick will. 4. Lastly, Stop thinking about [a program based on solely] the same old tactics. You can’t do the same thing over and over and expect different results. Do bear in mind that some tried and tested tactics do work! Good points, just in the wrong order methinks:
1. Firstly, put yourself in your client’s customers’ shoes and think about what they need.

2. Start thinking about who you’re targeting and why they should give you the time of day. Seriously. I have been on both sides of pitches and a simple “how can I help?” approach helps draw out the deeper, more serious business challenges.

3. Design programs that are worth talking about. Think of your customer’s lifestyle and what you can do to improve it. Easier said than done, but in the long run, it will do more for your brand than any gimmick will.

4. Lastly, Stop thinking about [a program based on solely] the same old tactics. You can’t do the same thing over and over and expect different results.

Do bear in mind that some tried and tested tactics do work!

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