I concur that some type of code of ethics be standardized, something that everyone could live with. It’s a tall order though and one that’s been tried before with limited success. You’ve got entrenched mindsets to deal with – some who feel journalistic standards should be applied (no payola) and others who feel the blogger is free to do whatever she please. How to get those who hold such divergent opinions to find common ground is a real magic trick.

I’ve suggested to Jeremiah and others that a face-to-face summit of some kind be convened. While Forrester’s declaration via this report is a big step in the right direction, it is by no means the last. We must go the next mile of the way and that means sitting down and reasoning together.