Client: Victoria’s Secret
Project: VictoriasSecret.com redesign
Assignment: E-Commerce Strategy
For years, Victoria’s Secret was known for its beautifully produced print catalogs. But in the connected age, finding a way to move from catalogs to commerce sites proved a challenge. Not only did they need to embrace new ways of merchandising their products, they needed to fundamentally change the way they produced content. It had to work well on various screens, but also provide a personalized experience that customers grew to love from their retail stores. We helped them develop an entirely new e-commerce strategy, one that eschewed short-term deals to one that elevated the brand to a more premium experience that their customers expected.